Business news channel BloombergUTV’s reality show, ‘The Pitch – Season 2’ has been won by Bangalore-based Rajeev Pathak, founder and CEO of eDreams Edusoft, and will be awarded funding up to Rs 5 crore by Mumbai Angels.
Harsh Mariwala, chairman and managing director, Marico Ltd, who judged the final round, said, “It's been a fascinating experience to engage with the future change makers of society. It was great to see that the business models were not only creative but also had a social value to them. India’s growth story will be strengthened by bright, young entrepreneurs like these who combine creativity, strategy and ‘giving back to society’ to fortify the Indian market place.”
On Rajeev Pathak’s business model, he said, “Rajeev's business model was very innovative and he is leveraging on a social need: that of shortage of teachers, where there is a need to actually reinforce learning and making it fun. It’s a total package, which was appealing.”
Speaking on his victory, Pathak said, “It’s obviously a great feeling to win on such a huge platform, and I would take this opportunity to thank BloombergUTV for providing a platform like ‘The Pitch’ which encourages entrepreneurship in India. But what I am even happier about is the great friends I made on the show. Each one was a winner in his/her own right. Interacting with great business icons like Mr Ronnie Screwvala, Mr Rajiv Bajaj, Mr Harsh Mariwala and all others was like a dream come true for all of us. Each round had an icon from a completely different industry and that made the task all the more difficult and challenging.”
Deepak Lamba, business head – BloombergUTV, said, “My heartiest congratulations to Rajeev Pathak for winning the season-2 of The Pitch. As India’s premier business news channel, BloombergUTV not only aims at keeping a close eye on the domestic and international business environment for its viewers but is also actively involved in showcasing the vast entrepreneurial talent hidden in different parts of the country. I am sure Rajeev will put his funding to good use and take eDreams Edusoft to greater heights.”
Rajeev, through eDreams Edusoft, aims to improve the life of every child, globally, through student-centric, disruptive technology innovations. Rajeev’s team has built patent-pending product ‘FunToot’, an intelligent personal tutor that observes, assesses, diagnoses, interacts, encourages and helps every child depending upon the child’s multiple intelligence and other characteristics.
Each episode of The Pitch was judged by one industry stalwart at the end of which one contestant was eliminated.
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